Instagram, the social network owned by Facebook, is rolling out an exclusive campaign for its community in France. Aimed at teenagers and young adults, the “Heart on You” campaign, a tribute to the iconic red heart and strong symbol of Instagram, highlights the platform as the territory of expression of creativity. At the heart of the device, the film directed by Canada / Nicolas Mendez staged two young protagonists sharing their day eventhough they are separated by distance. On a catchy (and unpublished) soundtrack they both perform simultaneous and splitscreen choreography across their respective cities, Paris for her, Marseille for him. True ode to youth and creativity, the film takes the codes and features of Instagram, stories, geolocation, filters, comments.
Director:Canada // DOP:Eric Gautier // Production:The Director Bureau // Camera Equipment: Vantage Film Paris // DIT Equipment: WYOMING Paris
